Innovation, energy
and what comes next

Brendan McCracken appears on AXPC’s Longer Laterals podcast.

Ovintiv President and CEO Brendan McCracken joins American Exploration and Production Council (AXPC) CEO Anne Bradbury for a candid, practical conversation on what it takes to keep delivering energy in an ever-changing world.

As part of AXPC’s Longer Laterals podcast, the two dig into operations, technology and policy—without the buzzwords. Brendan connects disciplined execution with innovation and shares a high-level view of where U.S. oil and gas is headed. He explains why independent producers still matter, and what ‘responsible development’ looks like when technology is paired with accountability. Brendan also shares how AI is already helping teams drill smarter, manage risk and improve safety, saying the next step isn’t a single breakthrough—it’s stacking improvements across geology, drilling and completions.

Anne presses on the outside factors that can either accelerate progress or get in the way. The pair talk about market access, infrastructure constraints and a federal permitting system that hasn’t kept up. Brendan calls for clear, durable rules and faster timelines—without lowering standards—so projects can move forward and customers can count on reliable, affordable supply.